Press - Solinity

Content Remains King When Marketing to Boomers

Multifamily communities have a new generation of decision-makers approaching their front doors, both virtually and literally.

Baby boomers are entering market-rate and active adult communities and will be shopping for senior living communities of various service types, according to Josh Crisp, CEO of Solinity Marketing, based in Knoxville, Tennessee, with a growing Southeast-based portfolio of six communities in various stages of development and opening.

Secrets Of A Senior Living Exec With Joshua Crisp

CEO and Founder at Solinity, Joshua Crisp shares his experience in the senior living industry, and how he is helping bridge the gap of information when it comes to senior housing.

Solinity Appoints Kaleb Scharmahorn as President of New Marketing Company

Kaleb Scharmahorn has been named president of Solinity Marketing, a new company launched by Knoxville, TN-based Solinity, a senior housing, care and management services provider, to provide senior living-specific content development and online marketing services.

Solinity Marketing will provide brand development, website development, content strategy and creation, social media, online reputation management, public relations, lead generation and nurturing, email marketing and podcast production to clients in senior living and health sectors.

For Seniors, Digital Content Offers Entertainment and Engagement

With social distancing measures in place, many activities in senior living facilities have been cancelled. Technology and digital content can offer a solution and some welcome distraction during this time.

Facilities can put digital content to work for countless purposes, including entertainment and resident fitness. With so many online resources available, a new website designed specifically for senior living facilities can help families, residents, staff, and more quickly find top-quality resources for free.

Marketing student interns with company in Knoxville

Jennifer Caldwell, a junior from Columbia who studies marketing, decided to make the most of her summer by jumping head-first into a hands-on learning experience through an internship with Solinity in Knoxville, Tennessee.

A senior living developer, owner and operator, Solinity focuses on boutique-style, affordable communities in the independent living, assisted living and memory care continuum with multigenerational components. The company’s mission is to develop and lead teams that create and effectively manage communities, programs and services for the aging population.

Solinity Continues Expansion With New Senior Living Community In Florida

PLANT CITY, FL–Local Plant City senior living developers have partnered with nationally recognized Solinity to bring world class, locally owned and operated senior housing options to the strawberry capital. Palm Cove Living is Plant City’s newest state-of-the-art assisted living and memory care senior living community that will serve aging adults and yield dozens of employment opportunities.

INTERFACE SENIORS HOUSING PANEL: CONNECTING WITH FAMILIES IS AS IMPORTANT AS OPERATIONS

For seniors housing operators, connecting to families is just as important as running a community, according to Josh Crisp, founder and president of Knoxville, Tenn.-based Solinity Senior Living.

Crisp urges his sales team to connect with prospective families to build trust so the company can educate the families.

29TH STREET CAPITAL ENTERS SENIOR LIVING MARKET

There’s a new private equity investor in the senior living market. 29^th Street Capital, a firm focused on value-add purchases in the multifamily space, partnered with Knoxville, Tennessee-based developer/operator Solinity to make its first acquisition in the metro Atlanta area.

29th Street Capital, Solinity Form New Brand for Acquiring Seniors Housing in the Southeast

ATLANTA — 29th Street Capital and Solinity have partnered to acquire assets under new brand, Enrich Senior Living.

29th Street Capital is a value-add real estate investment firm with offices in San Francisco and Chicago. Solinity is senior living developer, owner and operator based in Knoxville, Tenn.

29th Street Capital and Solinity Partner to Acquire Assets Under New Brand Enrich Senior Living

ATLANTA, GA–29th Street Capital, a value-add real estate investment firm, and Solinity, a progressive senior living developer, owner and operator, have joined forces to create a new brand and acquire assets in the major metro Atlanta area.

Paran Homes & Solinity Announce New Partnership To Co-Develop Senior Living Communities

KNOXVILLE, TN–Paran Homes and Solinity announce a new partnership of combined talents that will develop, own and operate senior living communities in the southeast.

Solinity teams up with Paran Homes to co-develop affordable senior living communities

Knoxville, TN-based senior living development, management and marketing company Solinity and Duluth, GA-based new construction builder Paran Homes announced a new partnership Thursday that will develop, own and operate affordable senior living communities in the Southeast.

Paran Homes, Solinity Partner to Co-Develop Senior Living Communities in Southeast

KNOXVILLE, Tenn., and DULUTH, Ga. — Georgia-based homebuilder Paran Homes has announced a partnership with Knoxville-based developer, owner and operator Solinity to develop seniors housing communities throughout the Southeast.
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Solinity Announces Regional Director of Operations

KNOXVILLE, TN–Solinity, a senior living developer, owner and operator, has named Terry Norman as its new regional director of operations.

FORMER DOMINION VP LAUNCHES NEW OWNER-OPERATOR SOLINITY

Josh Crisp, former vice president for Tennessee-based developer Dominion Senior Living, has launched a new seniors housing owner-operator named Solinity…

FORMER DOMINION VP LAUNCHES NEW OWNER-OPERATOR SOLINITY

Josh Crisp, former vice president for Tennessee-based developer Dominion Senior Living, has launched a new seniors housing owner-operator named Solinity…